Click here to become a fan on Facebook for program discounts, news and info

Check out our Blog here!

FaithPincus	PincusProEd

Upcoming Teleseminars / Webinars / Live Web Casts

Upcoming In-Person Seminars

Home Study Courses

Site

The Power of Persuasion: Effective Lawyering Using Proven Persuasion Techniques

You may also be interested in:

Public Speaking for Attorneys

Click here for more info.

Previous comments about Myer's persuasion presentations:

"Persuasion is a part of our daily lives and, for many of us as we become more senior in our careers, the essence of what we do. This workshop challenges you to think outside the box while at the same time practicing new skills— a great learning experience." -- Lawrence M. Braun, Partner, Sheppard, Mullin, Richter and Hampton LLP

"The brief (2 hour) overview of the Principles of Persuasion you gave to our firm was truly a fresh perspective on conflict resolution, applicable to both mediation and trials. [Myer] conveyed your own enthusiasm for the Principles very, very well - [Myer] kept everyone wide awake, even during the usually difficult after-lunch time slot." -- Robert Flagg, Supervising Attorney for the litigation law firm of Early Maslach and Rudniki

"Mr. Sankary is an excellent "leader," teacher, facilitator, instructor – all in one. His enthusiasm in the subject matter really set the tone. Knowing his background (attorney, mediator, educator) gave this program major credence and credibility." -- Steve Murow, VP, The Moote Group

Course Summary

It's a well-kept secret that an entire science is devoted to how people are persuaded. It's a science that has discovered how to increase your likelihood of hearing "yes," sometimes as much as 300% or 400%, by merely adding a word or phrase, or changing the sequence of your request.

We live in a world where those who are the most persuasive are the most prosperous. The success of attorneys is measured by their ability to persuade as well as inspire others to share a vision and pursue a common purpose. How successful you are as an attorney depends, to a large extent, on your ability to influence others.

At this workshop you will learn six principles of persuasion that will allow you to ethically influence others. These six principles of persuasion are based on work by behavioral science researchers and professors at top universities -- the people who actually discover the newest principles of influence, not by those who merely repackage the information years later.

The Principles of Persuasion Workshop is based on the research and methods of Dr. Robert Cialdini, the internationally known influence expert and author of the best seller, "Influence: Science and Practice." Dr. Cialdini studied the thousands of practices and procedures that industry experts developed at a cost of millions of dollars to enable people in their specific fields to achieve success. From this massive body of knowledge, Dr. Cialdini distilled six fundamental principles of persuasion that bring people to say YES! These universal principles are the cornerstone of our training program.

This is the only course of its kind for attorneys that is based on the ethical business application of the Science of Influence and endorsed by Dr. Cialdini. This program will teach you how to utilize Dr. Cialdini's principles of persuasion in various legal settings: the courtroom, the deal room, client relationships, settlement negotiations, drafting briefs, relationships in your law firm or agency, and elsewhere.

top of page

Home Study Course

Purchase now »

The Power of Persuasion: Effective Lawyering Using Proven Persuasion Techniques

Click above to purchase the audio recording of "The Power of Persuasion: Effective Lawyering Using Proven Persuasion Techniques" recorded live June 2008.

$295 plus CA tax and $7.50 shipping.

PDF Order Form

top of page

Topics to be covered in this seminar include:

How to integrate the Six Principles of Persuasion so that you will be more effective in negotiating deals, settling disputes, advocating for you or your client's interests, managing others, and leading organizations
What scientific research tells us that is different from conventional wisdom about how to most effectively influence others
How to identify small changes that make big differences in people's willingness to say yes to requests
How to avoid bungling away critical "moments of power"
How to influence others to change their attitudes and their behaviors
The powerful Six Principles of Persuasion and how to ethically apply them to produce lasting change in others and create long term beneficial relationships

top of page

MCLE Credit

Pincus Professional Education certifies this seminar has been approved for MCLE credit in the amount of 4.0 credit hours in CA.

Upon request, we will assist attorneys in asking for CLE credit in other states.

top of page

Instructors

Faculty:

Myer Sankary, Esq.
President
Advanced Mediation Services

Myer J. Sankary is an attorney/mediator who has received his CMCT certification in the Cialdini method, based on the ground-breaking research and book, "Influence: Science and Practice," by Dr. Robert Cialdini. Mr. Sankary has over 40 years of experience in the legal profession and has focused his practice on mediation for the last several years. After attending the Principles of Persuasion workshop himself, Mr. Sankary began applying the principles to his mediation practice and significantly increased the number of successful settlements in cases he mediated.

Mr. Sankary is a graduate of the Harvard Law School (1965) and has received most of his training in mediation at the Straus Institute of Conflict Resolution at Pepperdine Law School. Mr. Sankary also received his B.A. in Philosophy and Metaphysics from Texas Christian University (1962), graduating summa cum laude.

In 2002, Mr. Sankary was awarded the American Bar Association Solo and Small Firm Section Rikli Lifetime Achievement Award for his extensive lifetime work on behalf of solo and small firm practitioners. In 2003, the Solo and Small Firm Section of the State Bar of California created the Annual Myer J. Sankary Award, recognizing the attorney each year who demonstrates outstanding leadership and dedication. Myer was the first to receive this annual award.

Mr. Sankary is active in numerous civic organizations, including the American Friends of the Oasis of Peace (Neve Shalom/Wahat Al Salam), the only community in Israel where Arabs and Jews have lived together peacefully for over 25 years. He is the founder and director of the Middle East Peace Network, a non-profit corporation which supports conflict resolution, peace and democracy in the Middle East. Visit www.peacenetwork.org for more information.

Myer Sankary has presented multiple presentations on the topic of using the science of persuasion in a legal setting, including:

Two information-packed presentations at the 14th Annual Northwest Dispute Resolution Conference at the University of Washington School of Law.

STATE BAR OF CALIFORNIA ANNUAL MEETING IN MONTEREY, OCTOBER 9, 2004 "Ethical Advocacy Using the Principles of Persuasion from Social Sciences," State Bar of California Annual Meeting in Monterey. How to use the new science of persuasion and influence to get better results in negotiating deals, settling disputes and winning trials. This program was an introduction to the latest research of Dr. Robert Cialdini in the social science of "influence" and demonstrated how attorneys can become more effective by the ethical application of these powerful principles of persuasion.

He has also published frequently on the topic of persuasion and the science of influence, including:

"Keeping Your Cool: The Power of Persuasion in Mediation Applying the Social Science of Influence to the Art of Negotiation," Presented at SCMA's Annual Employment Mediation Conference, "Feet to the Fire" Hot Points in Employment Mediation, May 14, 2005.

"Negotiating Strategies for Lawyers," American Bar Association, Solo and Small Firm Practitioners Committee Newsletter, Winter 2004.

"Legal Negotiations in the Mediation Process" - State Bar of California program materials for Section Educational Institute, January 2004.

"Critical Crossroads - Good Decision Making is Key to Successful Negotiations" published in the California Solo and Small Firms News Magazine, Big News, September, 2003. This article was also published in law journal in India in 2004 as well as in a probate law journal. The National Association of Real Estate Brokers will be publishing this article adapted for the real estate industry in its national journal in July, 2004. This article demonstrates how litigants should have a decision making plan modeled on the one recommended by Harvard Business Professor, Howard Raiffa, to negotiate settlements of legal disputes.

"Ethical Limits to Legal Negotiations" - "Truth or Consequences? Counsel must be mindful of the ethical limits of negotiations when considering lying as a mediation tactic," published in Big News, Jan-Feb, 2004, Vol. 9, Issue. 6.

"Poker Lessons Negotiators Should Use Mediators As Friendly Dealers" - Big News

For more information about Mr. Sankary's mediation practice, please go to http://www.mediate.com/sankary/index.cfm

top of page

What attendees have said about this seminar:

"His use of law cases, mediation experiences, current affairs, history – everything he said and did was amazing. His ability to move the course and meet the time restrictions were unique with his (beautiful) assistant holding placards in the back of the room and keeping the class on schedule. His very personal approach and charisma coupled with his tremendous character was such a welcome experience. His reference to science and Dr. Cialdini was great. So simple – now that the research is done – yet so darn powerful.

I must commend Mr. Sankary and give him as high a rating as possible. Thank you very much. We look forward to the follow-up meeting and using influence throughout our day. On behalf of the folks at The Moote Group – well done – thank you!" -- Steve Murow, VP, The Moote Group

"I do real estate negotiation/persuasion everyday—I came out of the seminar knowing much more!"
Alan Gecht, Vice President, Corporate Reality Associates

"Apparently influence is a teachable, learnable and usable skill. All partners of law firms and boards of directors would benefit from learning and developing." -- Mark Goulston, M.D., Mark Goulston, M.D. Inc.

"I had done extensive research on this cause prior to making the decision to attend. The course exceeded my expectations. I believe a workshop is valuable when I can walk away with one new skill to apply immediately. I have six new skills that I can apply to 4 critical situations of influence…. The icing on the cake is the fact that the course insists upon the ETHICAL use of influencing. Great Work." -- Capital One Services

"Mr. Sankary`s workshop has provided a framework from which principles of persuasion can be understood and implemented. Prior workshop negotiation techniques have left a void as to utilize persuasion affectivity. Preparation is the key to applying these principles. He gave all of us the confidence that we can each be at the best ( Gary Spence ) at their game, should the opportunity arise. Many thanks." --Mark Hassman, CFO, the Moote Group

"Within our extremely busy – business day we forget that relationships create and support out organization. The program reminded me that the value of knowing and liking our clients is extremely important to that relationship and our success." -- Al Hoya, Vice President, the Moote Group

"The brief (2 hour) overview of the Principles of Persuasion you gave to our firm was truly a fresh perspective on conflict resolution, applicable to both mediation and trials. You conveyed your own enthusiasm for the Principles very, very well - you kept everyone wide awake, even during the usually difficult after-lunch time slot. As an attendee wrote on the evaluation form, the presentation was much more than expected. Most of us, as lawyers, have learned the use of one or more of the modes of interaction underlying Cialdini's Principles, but those interactions had never been illustrated, to me, so clearly before your presentation. As you mentioned, some famous lawyers have published books on persuasion that really only work for that personality. As you explained clearly, once the principles of persuasion were subjected to rigorous, scientific study, models emerged which can be grasped, and used, by anyone. Thank you very much for the presentation."

-- Robert Flagg, Supervising Attorney for the litigation law firm of Early Maslach and Rudniki

top of page

Terms & Policies

Seminar, Webinar, Webcast Registration and Attendance Terms & Policies

Reminder: The room temperature at hotels and other seminar locations are notoriously hard to control. Please bring a sweater or jacket in case it gets cold and/or layer as if you are going to the movies so you are comfortable.

Recording policy: No audio or video recording of any program is permitted.

Seminar Cancellations: Should you be unable to attend for any reason, please inform us in writing no later than 14 days prior to the event and a credit voucher will be issued. If you prefer, a refund, less a $50 non-refundable deposit, will be issued. No refunds or credits will be given for cancellations received within 14 days of an event.

Substitutions may be made at any time.

Webinars, Tele-seminars and Webcast Cancellations: Once log-in codes and passwords are issued for a webinar, tele-seminars or webcasts, a refund is not possible. If for any reason you cannot attend the event after you have received the codes, we will automatically convert your registration to an instant streaming/instant download or CD format and provide you with the information you need to access the recording after the program concludes and the recording is available.

Return/Refund Policy for Tapes/CDs/DVDs:

Tapes, CDs and DVDs are returnable for a full refund or replacement if defective, within 90 days of purchase.

top of page